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NotaPublicado: 15 Feb 2019 06:14 
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Now, as Nike fights to keep its rival Adidas from further eroding its controlling marketshare in the US and beyond, it’s counting on Air Max, once again, to do its magic.Nike calls Nike Air Max 2017 Womens the VaporMax the pinnacle of Air, the culmination of decades of design evolution. And Air, says Nike Air Presto Dames Kathy Gomez, Nike’s vice president of cushioning innovation, is ”one of the foundational ideas at Nike that we’ve built Nike Air Max 270 Mujer on for footwear.”The original idea, though, wasn’t Nike’s. An inventor named Frank Rudy brought the notion of putting small airbags in a shoe’s sole to the company in Nike Air Max 90 Femme 1977, and Nike co-founder Phil Knight later took a sample pair of air-cushioned sneakers Nike Air Max 2017 Femme out for a run. Nike was sold. It steadily integrated the idea into its products over the years that followed, including the Air Force Nike Air Span 2 Femme 1, the basketball shoe Michael Jordan wore before Nike launched his Air Jordan line in 1985.It was evident even then that the concept of Air, and the way Nike could use it to evoke emotion in its marketing, would be of paramount importance Adidas Arkyn Femme to Nike. But the technology itself was hidden from view within the sole.

The idea to expose the innards of the sneaker was the brainchild of now-renowned Nike Air Max 90 Dames designer Tinker Hatfield, who had begun his career as an architect. He was inspired by the Centre Pompidou, the modern-art museum in Paris whose creators left its interior architecture exposed to maximize the space inside and Nike Air Max 270 Femme to show onlookers its different mechanical and structural systems. Hatfield adapted the notion to the Air platform, resulting in the Air Max 1.Hatfield’s visible airbag had two benefits, Gomez says: First, it allowed Nike Nike Air Max 2017 Damskie to use a much larger bubble and less foam in the sole than previous sneakers, making the shoe lighter; second, it made the technology believable, and instantly communicated how it would feel to wear it. The story goes that the marketing side didn’t like the idea of a sneaker with a hole in its sole at first. But the design became as identifiably Nike’s as the brand’s trademark swoosh.“Air Nike Air Max 90 Femme went public, in a way,” says Yu-Ming Wu, founder of the rapidly growing sneaker convention, Sneakercon. “That really put them on this course to dominate sneakers.”

Unlike most running shoes before it, the Air Max 1 also featured www.marysiamilewski.fr bright red or blue accents that popped, even from a distance. It looked different than anything www.annasantander.es on the market.Nike launched a campaign to convince the world that Air was a revolution in cushioning. Spurred by a resurgence in running, sales took off.Over the years, the Air Max line has remained the most iconic embodiment of Nike Air, and the company has put out one update after another, modernizing the shape and look each time. In each new sneaker, the airbags in the soles have gotten larger, occupying more of the sole, while the foam portion has receded. In 2006, Nike got rid of the foam entirely with the Adidas NMD Femme Air Max 360, leaving a sole that was purely airbag.


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NotaPublicado: 12 Abr 2019 18:19 
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